Core Store: ESS Boardstore

ESS was originally started in Erina in 1988 as Erina Sail and Ski, selling sail boards and snow skis. Overtime we expanded and opened a store in Parramatta and then Jindabyne. We've been here in Jindy since 2005 and are still owned by Mark Chandler, the guy who started it all for us. Over the years we've expanded from one store, to a separate rental store, back to the one and now we've expanded to a completely separate workshop and rental store.

Location: Jindabyne! On the Corner of Snowy River Avenue and Gippsland Street.

Established: Jindabyne Store opened in 2005.

Store Crew: Jess Wang, Ben ‘Lenny’ Allen, Joe Stanco, Joss Mcalpin, Yann Bayon, Harley Trivic, Jack Spence, Marc "Tuna Fish" Salmon, Ant Whitehall, Pat Bergman, Cam Dancaster, Zoe Clavell-Head, Amy Brennan

FB: essboardstores

IG: @essboardstores

Onlinestore: http://essboardstore.com.au/

What type of service do you guys offer at ESS?

We provide workshop services with our new Montana Crystal Glide machine, rental and boot fitting and adjusting including making custom foot beds.

What is your expertise?

Boot fitting. We are passionate about making sure people's feet are comfy on the hill. That's why we offer a boot fit guarantee with the boots we sell and can modify Snowboard Boots where necessary

Three things you're most proud of?

• Our team's genuine care for our customers
• Our extensive demo fleet of Snowboards
• Boot fitting and after sale service

Things you would change if you could?

Expand our already large demo fleet.

Display more snowboards than the 150 we already have on the floor.

The layout of the store!!

Looks pretty good to us...

Where is the Australian snowboard market these days?

I think it’s in a pretty good place right now, obviously people are still buying from overseas online stores, pricing is becoming more in line with the US market with regard to hard goods plus we’ve got the added importance of being a year ahead. Customers are also realising the importance of shopping local and getting the right information from the right people.

One product to recommend to every snowboarder?

Correctly fitted and comfortable boots!! Custom foot beds!! TOTALLY worth it.

Closing thoughts.

If you’re into Snowboarding swing by the store and say G’day, you’ll be super hyped on our extensive range of a Hard and Soft goods and the positive vibe of our passionate staff.