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'We can't go backward': W-League must be included in TV deal

'We can't go backward': W-League must be included in TV deal

Any future TV deal must include the W-League, say fans of the country’s premier women’s competition. 27 May 2020

Should this team be recognised as the first Matildas?

Should this team be recognised as the first Matildas?

It is a debate that has raged in silence for nearly half a century. Who should be recognised as the first ever Australian women’s national team? 22 May 2020

Before Kerr, there was 'Peewee': The greatest Matildas striker you've never heard of

Before Kerr, there was 'Peewee': The greatest Matildas striker you've never heard of

While a Sam Kerr backflip is synonymous with a Matildas goal these days and is beamed on TV to millions of adoring fans across the world, 41 years ago - apart from her team-mates - hardly anyone flinched when 17-year-old Sandra Brentnall netted Australia’s first ever goal in international women’s football. 22 May 2020

'Stuff it' and move W-League to winter - or risk irrelevance

'Stuff it' and move W-League to winter - or risk irrelevance

The W-League needs to be bold if it is to maintain its status as one of the premier women’s competitions in the world, say NPLW stars. 17 May 2020

NPLW junior expansion: Good idea or money spinner?

NPLW junior expansion: Good idea or money spinner?

Football Victoria is planning to expand its NPLW junior program for 2021, increasing the number of clubs from 10 to 24 teams. It is proposed the 24 teams be split into two divisions of 12. 16 May 2020

As we approach 100 years of women’s football, let’s celebrate our momentous history says future Matilda

As we approach 100 years of women’s football, let’s celebrate our momentous history says future Matilda

Australian football has had some wonderful players who are household names and are part of the rich tapestry of our sporting history. 5 May 2020

Blog: Football should embrace its ethnic heritage, rather than decry it

Blog: Football should embrace its ethnic heritage, rather than decry it

Football Federation Australia announced in July last year their abandonment of the much controversial National Club Identity Policy. Instead they brought in ‘Inclusivity Principles for Club Identity.’ 27 Apr 2020

Blog: Football needs to factor in the ‘Client Experience’

Blog: Football needs to factor in the ‘Client Experience’

One of the biggest complaints we have about football at the junior level is that parents are forking out a lot of money but don’t feel like they are getting a good return on their investment. 24 Apr 2020

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