Jeff Centenera

Learning By Rota

Learning By Rota

Sharing Olympics and Comm Games between super-hosts is one way of stopping one-off bidders from going bust. 11 Oct 2010
The Entertainers

The Entertainers

Pro athletes will one day be thought of as entertainers, not sportstars – if they aren’t already. 11 Sep 2010
The Brand Plays On

The Brand Plays On

Greg Norman – if he isn’t already – will soon be known more as a brand than a champion golfer. Fine by him … 11 Aug 2010
Dimensions Of Play

Dimensions Of Play

The film industry may have suffered false starts with 3D, but sport’s gone all in, and will prove the weapon of choice for profit chasers. 11 Jul 2010
Pay For Play

Pay For Play

Who needs the games? Sports fans can get their kicks from the salary cap. 12 Jun 2010
Soccernomics

Soccernomics

The stronger a nation’s economy, the higher its FIFA ranking – or vice versa? 12 May 2010
How Good Is Michael Sim

How Good Is Michael Sim

Last year Sim dominated the US’ secondary circuit, the Nationwide Tour, like a teenager playing with the juniors. 13 Apr 2010
Value For Money

Value For Money

There are ways of telling whether the big bucks shelled out by your team for its star was really worth it. 13 Apr 2010
Strange Accent

Strange Accent

Our monthly critique of the ever-entangled sporting and money worlds starts with Tiger Woods and his former major sponsor Accenture – whatever they do 14 Mar 2010
How Good Is Michelle Wie

How Good Is Michelle Wie

Blessed with a swing that’s a gift from God, Korean-American Michelle Wie is expected by many to build on her first LPGA tour win – and soon. 14 Feb 2010
Peer Pressure

Peer Pressure

Do you like poking fun at choking superstars? Give ShootOut Golf a try and be ready to crumble under the play-off pressure of your mates in the gallery. 21 Apr 2009