Following a successful naming rights partnership with Pepper Money over the last three years, the Panthers Group has elected to retain the venue’s naming rights moving forward.

The transition from Pepper Stadium to Panthers Stadium will officially occur on January 1, 2018.

As many clubs utilise valuable funds through stadium naming sponsorship, Penrith's decision illustrates their superior financial health.

Panthers Group Chairman Dave O’Neill said the decision was a major investment in the Panthers brand.

“In retaining the naming rights, Panthers intends to use the reach of the NRL to further promote the Panthers brand both nationally and overseas,” Mr O’Neill said.

“This is a significant commitment from Panthers to the Penrith region, the game of Rugby League and the members who have shared so many special moments at our beloved home ground over the last five decades.

“We look forward to adding another memorable chapter to our club’s proud history as the Panthers take the field at Panthers Stadium in 2018.”