sponsorship

Tiger and Nike part ways after 27-year partnership

Tiger and Nike part ways after 27-year partnership

Tiger Woods has gone from "hello, world" to saying goodbye to Nike. 9 Jan 2024
Morri: Slumbers is a “voice of reason and wisdom”

Morri: Slumbers is a “voice of reason and wisdom”

What a breath of fresh air R&A CEO Martin Slumbers is. 14 Aug 2023
adidas expands Australian Golf partnership

adidas expands Australian Golf partnership

Global sportswear leader adidas has signed a historic deal to unite the PGA of Australia, Golf Australia and WPGA Tour of Australasia under one apparel and footwear partnership. 11 Aug 2023
Golf’s modernised rules of amateur status published

Golf’s modernised rules of amateur status published

Golf’s new Rules of Amateur Status have been published by The R&A and the USGA ahead of coming into effect on January 1, 2022. 27 Oct 2021
Arbor Sponsor Me Competiton!

Arbor Sponsor Me Competiton!

Win a team sponsorship from Arbor Collective Australia and Northwave Drake Australia 28 May 2015
Name player

Name player

A conversation with the "other" scorekeeper of the professional sports world. 12 Feb 2014
Rory McIlroy's Upward Swoosh

Rory McIlroy's Upward Swoosh

Bringing Rory McIlroy aboard is a sure signal that Nike is set on outgrowing its image within golf as Tiger’s brand. 21 Mar 2013
Strips for Sale

Strips for Sale

American and European sports have long been the home of clean skin jerseys and fields … until now. 5 May 2011
Redemption Dollars

Redemption Dollars

Sure, most of us have gotten on with our lives post the Tiger Woods scandal. Whether the hero-loving corporate world has, though, we’ll soon find out 7 Mar 2011
After A Fashion

After A Fashion

The courts become catwalks when the stars come out to play. 8 Feb 2011
Strange Accent

Strange Accent

Our monthly critique of the ever-entangled sporting and money worlds starts with Tiger Woods and his former major sponsor Accenture – whatever they do 14 Mar 2010