Bowls Australia has launched a new promo to boost participation rates and it looks like they could be onto a winner.
The campaign targets men and women in their 30s to 50s who’ve enjoyed sport all their lives but are now looking for a less physically demanding pursuit.
Under the banner Local Legends Wanted, the cheeky ads encourage those, whose competitive spirit hasn’t dimmed, to bring a lifetime of skills to the local bowls club.
Bowls Australia CEO Neil Dalrymple said the campaign aligned with the organisation’s vision for all Australians to engage with bowls during their lifetime.
“This campaign not only speaks to an often-forgotten audience for sports participation, but also speaks to the inclusivity of the game and its fun, but competitive spirit for all players,” he said.