As tests, one-day internationals and Twenty20 vie for a somewhat apathetic public, is a new format really what cricket needs?
It's the solution to the question no one was asking.
The England and Wales' Cricket Board's plans for a new 100-ball format, to be instated in an eight-team city tournament in 2020 has drawn some confusion from the general public.
It's an even shorter version of Twenty20, with a special 'ten-ball' final over. While Big Bash League matches last for up to three hours, this version would last as little as two hours.
The decision is an attempt to make the sport more family friendly and thus attract a wider audience, especially in the United Kingdom, which has failed to bite into the success of the Indian Premier League or BBL.
While there's little suggestion of the BBL - which has experienced a significant increase in popularity since moving to Channel 10 - would take on the new format, whether such a rule-change could take off in Australia in the future remains to be seen.