Twitter has announced it has signed 10 video content and live streaming partnerships in Australia which will include AFL, cricket and tennis.
Twitter unveiled a robust slate of premium live and in-stream video content deals across sports, news and entertainment at the All That Matters conference in Singapore.
The partnerships include Channel 7 Sports, Fox Sports Asia, International Cricket Council, Riot Games and more in entertainment.
This will bring video content and live streaming services for AFL matches, The Ashes, Australian Open and several eSports events.
The deal extendes to over 35 partnerships across the Asia-Pacific region.
“Digital video consumption is growing rapidly in Asia Pacific and estimated to grow to over a billion by 2020,” said Maya Hari, Managing Director of Asia Pacific, Twitter.
“Introducing over 35 live and in-stream video sponsorship deals today to APAC advertisers will strengthen the success of our only-on-Twitter experience in the region and globally, combining high quality streaming video with conversation on what’s happening in the world right now.”
“Live is at the core of Twitter. In Q2, we streamed over 1,200 hours of live premium content globally from leading brands across sports, esports, news, and entertainment,” said Matthew Derella, Global VP of Revenue & Operations, Twitter.
“Asia Pacific is the growth engine of Twitter and we could not be prouder to extend our success with both live streaming and in-stream premium video content in the region.”