“At the start, we had a real philosophical debate about where we were going to position the brand,” John-Paul Bossi explains.

“I put forward the thought that it was pretty pointless trying to chase high-end road racers because to establish a brand like that you’re likely to want to sponsor a Pro tour team and that’s something we just didn’t have the funds for. Likewise, it’s unlikely we were going to do mountain bikes because that is quite a specialist area. But I really felt there was a hole in the commuter market.

“There are lots of town bikes, but I always felt they were a bit compromised,” he adds. “So I said, ‘Why don’t we just focus on getting people moving about and do that really, really well?’ We agreed on the concept of commuter bikes for urban use with a performance design philosophy. And that’s where we ended up where we are today.”

Bossi Bicycles now offer two flat bar and two drop bar bikes, with the focus unashamedly at potential customers who might never have ridden in their lives.

‘Pulse’, a cruising commuter priced at just $650, is designed to get people safely from A to B in comfort due to its 32mm tyres and large saddle.

‘Link’ is a performance flat bar roadie, fun and agile to ride but also with utility firmly in mind thanks to its extra mounting points for racks and carriers.

The $1,250 ‘Pilot’ was planned as Bossi’s top-of-the-range commuting bike with its 25mm Maxxis tyres, Shimano Tiagra groupset and drop bars.

But the father and son team then decided to treat themselves and introduced a carbon fibre ‘Core’, costing $2,250, with Shimano 105 and a Fí’zik saddle to sit as the flagship model.