Despite the Bossi brand being aimed at the less experienced cyclist, designer James was determined from the very start that his name would only be seen on bikes with a high level of quality.

“Some of the factories in China pump out two million bikes a year and the you could see that sometimes they cut corners - using steel spokes instead of stainless steel for example,” he explains.

“I was very resolute about having hydroformed tubing and we’ve put a lot of flanges and folds in the material which create rigidity. It means the front end is really rock solid. You get a really planted feel and that gives you a lot of confidence.The tube is also double-butted to help reduce the overall weight of the frame and all of the welding is completely polished back and hidden.

“I think what separates us from our competitors is the sum of our parts. It’s all the little elements – like the premium finishes, like painting the bikes seven times to get the right look - at a very affordable price point.”

Dad John-Paul loves the final product, and although he may be slightly biased himself, he says the feedback from the public has been immense.

“With the aluminium frames, people often mistake it for a carbon bike because of the look of it. I think that is a compliment in and of itself,” he explains. “I know personally I was blown away by the feeling of riding them. I’d forgotten how much of a forgiving and sumptuous material aluminium can be – it bends and flexes in a way that carbon can never do.

“And with hydroforming you are adding the characteristics of a carbon frame without the issues of using that material. Being the money guy, I’m surprised and shocked at how well it’s gone in the first few months,” he adds.

“I said to James that it will be six months before we do ‘dollar one’, but we are way ahead of breaking even just in the first three months. Sales have been consistent and healthy. It’s blown me away.”