The passion and knowledge James has about bike design in general - and his own products specifically - is infectious.

And that has no doubt helped Bossi Bicycles make a successful start to life in a really competitive market, with potential customers getting an almost unique experience of being able to talk in detail with the man who designed every aspect of the bike they are considering buying.

“The feedback we got straight away was really good,” he says. “People can see the quality, they can see the detailing - and the fact that we’ve designed these bikes and gone to all the effort to get them produced means people trust that we know what we are talking about.

“When we speak to potential customers we are actually showcasing our knowledge and our expertise. And they trust us because we ask questions to help them get the right bike, rather than just trying to sell them a product.

“We’re not a big corporation and we really care about talking to people and making sure they are on the right bike. Sometimes we do actually turn people away and tell them that unfortunately, at the moment, we don’t have a bike that is going to suit them best.”

The Bossi boys believe the future is bright and hope more and more people will turn to cycling in urban areas across Australia as traffic congestion becomes increasingly worse and public transport continues to struggle to cope with demand.

They have plans to partner with retailers in major cities across the country such as Melbourne, Brisbane, Adelaide and Perth in order to grow their brand - and are also keen to expand their range to feature a junior bike aimed at 10 to 15-year-olds, a cyclocross-style bike that can be used offroad and even a high-spec carbon roadie featuring hydraulic disc brakes and Ultegra groupset.

And just in case you are wondering how much it would cost you to quit your job and follow your passion for cycling by starting your own bike company – the initial outlay for Bossi as a company was a low/medium six figure sum.

“We are both equal partners in the business and James has invested a lot of time, effort and his own finances,” dad John-Paul says. “This has been our passion and hobby for a long time and as the saying goes: ‘If you do what you love, you’ll never work a day in your life’.”