Spartan Race Australia signs two-year partnership with SiS

To celebrate the Australian launch of the brand and its commitment to endurance sports in Australia, Science in Sport (SiS) has announced a two-year partnership agreement with Spartan Race Australia as the exclusive sports nutrition partner of the seven-race series.

A Spartan Race is an obstacle course race designed to inspire teams and individuals to step outside their comfort zone, work as a unit and back their ability to overcome physical and mental challenges. They’re currently being run in more than 25 countries, with over half a million active racers. That makes it the world’s number-one obstacle race series. The 7Km Spartan Sprint course (competitors are not expected to literally sprint it!) is manageable for anyone 15-65 with a base level of fitness. For those wanting to take it further, the 14km "Super" course makes for a more endurance-focused challenge.

“With its combination of running and physical challenges, obstacle course racing has exploded in popularity in Australia in recent years and we are proud to partner with the toughest event on the market,” said Dani Benjamin, marketing director of APAC. “The SiS range of nutritional products is designed to help athletes perform at their best and can assist Spartan Race competitors with the strength, speed and stamina required to complete the world’s largest competitive obstacle event."

A Spartan Race is designed to inspire teams and individuals to step outside their comfort zone.

"Spartan Race represents the sport of obstacle racing; it's challenging and competitive while still driven by a growing community of racers that train and compete together," said Max Delacy, CEO of Spartan Race Australia.

Founded in 1992, SiS has been providing elite, international sports teams and professional athletes with sports nutrition products for almost 25 years, forging a reputation as a sports nutrition partner that truly understands endurance sport.

The SiS athlete-first mantra is the driving force behind the growth of the business globally, with products fuelling over 40 Olympic gold-medal winners. SiS is also the Official Nutrition Partner of Team Sky, winners of three of the last 4 Tour de France.

Each SiS product is triple-tested for banned substances to ensure that each and every athlete who uses SiS products can do so with complete assurance that they have been through the most robust risk analysis program available.

This due diligence and commitment to quality saw SiS granted the first and only Evolved Certification from Informed Sport, a global quality assurance program for sports nutrition products.

The launch in Australia is complimented with a range of new protein and energy products available to the Australian market. Headlined by WHEY20, the new, on-the-go, protein product has a yogurt-like texture which eliminates the need for a shaker and water, a modernisation set to change the Whey Protein landscape.

SiS products are available online at www.scienceinsport.com and in Coles stores nationally.